AI SEARCH

Why Google could be in serious trouble

OpenAI has made its AI-powered web search tool, ChatGPT Search, accessible to all users, not just premium subscribers.

This tool simplifies and speeds up online information retrieval.

ChatGPT can automatically decide when to use the search tool, or users can manually select the “Search the web” option.

It delivers concise summaries, helpful links, and additional content like images and videos.

Introduced in October, this feature builds upon the earlier SearchGPT prototype and utilizes the fine-tuned GPT-4o model.

It offers real-time updates on topics such as sports, news, and stock market trends.

Key Features of ChatGPT Search:

• Real-time updates: Access the latest information on sports, business news, and stock market trends.

• Enhanced mobile experience: View business details, such as addresses (via Apple Maps on iOS) and phone numbers, neatly organized.

• Voice-enabled access: Utilize Advanced Voice Mode for instant web information on both desktop and mobile devices.

Are clicks a thing of the past?

The tool is now faster and can even be set as your default browser search engine.

Still, publishers are concerned that AI-driven search tools might reduce website traffic.

Research suggests Google’s AI Overviews alone could decrease publisher traffic by 25% by prioritizing summaries over direct links to original content.

OpenAI has addressed these concerns by enhancing how ChatGPT Search selects and summarizes articles, refining its use of quotes and relevance determination.

This update reflects OpenAI’s dedication to making ChatGPT Search more helpful while addressing publisher feedback.

No ads, concise summaries, and useful links? It almost feels too good to be true!

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